WI Communication automates the entire quality process. Unlike other solutions which emphasize on “back-end” testing and result analysis, our quality is built in at each state of the development lifecyle. This ensures that tests are planned early and synchronized with business goals, able to adapt to changing business goals and requirements. This is mainly done as today´s online market presence needs a fast and professional approach adapting to changes in reality.
Providing methodology-agnostic solutions which support organizations using iterative approaches such as agile, through to traditional methodologies whilst encompassing the process, practices and toolings within central test management hub is easily achieved.
This shifts the focus from removing issues to preventing issues; from a risky, uncontrolled approach to a predictable managed path and from enduring costs to confronting waste and focusing on innovation. In short, towards delivering great solution that your business needs and you as a client deserve.
Quality Requirements
WI Communications will always use a wide set of complex and sophisticated quality assurance and result oriented tracking tools.
In order to reach our goals we use different approaches. Although the type and overall number of quality assurance steps varies with different analyties, there is still a common set of basic metrics common to most:
Site Usage |
Referrers |
Site Content Analysis |
Quality Assurance |
Numbers of Visitors and Sessions
How many people repeatedly visit the site
Geogrphic information
Search Engine Activity |
Which websites are sending visitors to your site
The search terms people used to find your site
How many people place bookmarks to the site |
Top entry pages
Most popular pages
Top pages for Single Page View Sessions
Effectiveness of Key Content |
Broken pages or server errors
Visitor response to errors |
Table 1 shows Metric categories (examples)
Metric |
Description |
Category |
Visitor Type |
Who is accessing the Website (returning, unique, etc.) |
Site Usage |
Visit Length |
The total amount of tim a visotor spends on the Website |
Site Usage |
Demographics and System Statistics |
The physical location and information of the system used to access the Website |
Site Usage |
Internal Search Information |
Information on keywods and results pages viewed using a search engine embedded in the Website |
Site Usage |
Visitor Path |
The route a visitor uses to navigate through the website |
Site Content Analysis |
Top Pages |
The pages that receive the most traffic |
Site Content Analysis |
Referring URL and Keyword Analysis |
Which sites have directed traffic to the Website and which keywords visitors are using to find the Website |
Referrers |
Errors |
Any errors that occurred while attempting to retrieve the page |
Quality Assurance |
Table 2 shows common metrics of Website analysis
WI Communications uses hundreds of metrics for Quality Assurance and Project Flow improvements to reach the client goals. WI Communication knows how to get the most of such analytics, quality assurance and workflow steps to analyze and combine them in meaningful ways. This means knowing the business goals and then determining which KPIs (Key Performance Indicator) will provide the most insight.
Every project has specific goals to reach. Every part of our project team, including but not limited to our QA Division, works together to achieve them through an ongoing exchange, quality assurance and tracking of KPIs in a real-life environment, taking fast paced changes into consideration.