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In order to decide whether or not to include whitepapers into a content strategy is a good idea, businesspeople need to understand first what the objectives- and benefits- of the whitepapers are, just as they need to analyze the Search Engine Optimization main goals while they are in the decision-making process.
How to engage lots of leads by generating a high-quality report
Whitepapers are a corporate document designed to show a brands' stakeholders -especially to the existent and potential customers- how a problem can be solved in a particular industry.
Furthermore, whitepapers are compelling and useful essays about any topic, regarding a niche or mass market, and they aim to answer an audience's requests or questions.
Just as blogs
Return On Advertising Spend (ROAS) is one of the most important metrics for online advertisers since it measures the efficacy of digital advertising campaign. ROAS is ideal to help businesses evaluate which methods work efficiently, as well as to recognize how to improve future advertising efforts.
ROAS focuses on answering the question “If I put (X amount of money) into this marketing channel, what will I get?”. Therefore, companies can see which channels are not paying profitable dividends
Many products are developed for an international audience. But their design is often done by a small group of designers, that is homogeneous concerning their cultural background. An interesting research topic is how the cultural background of users influences their perception of user experience (short UX). Obviously, this is a quite important topic for industry, since modern interactive products are usually designed for an international audience.
Geert Hofstede, from Maastricht University in
Search Engine Optimization (SEO) is critical for getting your website visible to your clients on Google and other search engines. WI Communications builds a solid SEO foundation to keep your website in the top search ranking!
WI Communications would love to prepare your newsletter, in several languages if desired, and distribute it via your or our server.