Search Engine Optimization (SEO) is critical for getting your website visible to your clients on Google and other search engines. WI Communications builds a solid SEO foundation to keep your website in the top search ranking!

Social media consists of both social networking websites and social bookmarking websites. There are significant differences between the two, but both have characteristics of each other and operate in similar ways. Examples of social networking websites are MySpace, Facebook, LinkedIn, Twitter and any other network centered on user connections, meaning the social aspect forms the basis for the website. Social bookmarking websites are different in that they are based on user content, like blog posts, articles, videos and similar; These sites, like Digg, Reddit, StumbleUpon and del.icio.us., function as a way to bookmark and share this content with other users.

To run an effective social media advertising campaign, a business needs fresh, informative content supplied from a business blog. This will attract and engage users and enable the business to participate in the social community. Traffic generated from these sites is extremely targeted, but is in the learning stage of the buying process. For this reason, it’s necessary to tread lightly in these networks. Instead of pushing a product or service, it’s more important to inform and teach, so the audience relates to the business on their level and considers them a source of information rather than a marketer. Once the audience does convert, the results can make a business.

Web 2.0 Campaigns

Web 2.0 is a concept that refers to the evolution of the web into a platform for users to creatively collaborate and network with one another through applications, communities and new generation technology. The web is no longer made of static, unconnected information silos that have only a single, one-directional voice. We as a global audience now have the ability to share information over this technology, and as businesses, embrace the web as a platform for discovery and cater to its strengths. By utilizing this approach you’re able to connect with a much larger audience for your product or service, interact with your customers, clients and colleagues, and through these various web applications and communities tap into the target market in a proactive but passive way.

Here at WI Communications, we incorporate the technologies of Web 2.0 into effective, affordable programs designed to deliver maximum marketing results for your online business. Our specialty is developing over all exposure through search engine optimization, social media advertising, intelligent press releases, professional content, business blogs and performing blog customization for a comprehensive marketing approach.