Videos are increasingly becoming popular across the digital world. In a recent survey by Diode digital on choosing the most preferable type of content, 70% of the respondents voted video over text. Besides, according to Cisco, video content will account more of 80% of the global traffic by 2020.
Since videos have the highest organic reach among all types of content and they have constituted themselves as a powerful tool for businesses to promote their ware in an engaging way, here are some tips for a killer digital campaign with video marketing.
- Focus on the Mission of the product and make your video attractive
Instead of being overly focused on the product and all its benefits, channel the message of the video into the mission of the product. If you want your video marketing campaign to succeed, you should create inspiring and exciting videos. One of the most powerful ways to implement effective video marketing is to educate viewers. Videos that offer advice, information, tips or other content designed to inform often are more effective than a mere promotional video.
- Use great social video creating apps
If you want your videos to stand out, make sure your material is different, genuine and attractive for your audience. You should choose which app or software to use in the process of video creation and get an outcome that is consistent with your brand identity and your persona’s interest.
Video marketers should consider using micro-video apps, which shorten videos to less than 10 seconds, which makes them ideal for sharing platforms like Twitter, Instagram. According to Forbes, short content is more successful than long forms of content so make sure your video is concise and aesthetically attractive.
- State clearly what the video is about and uses SEO
Providing enough information helps people decide whether they want to watch it or not. People often skim the titles before watching a video. If you choose a nice title and give some clues about the video, people are most likely to feel interested to watch it.
In addition, the keywords you introduce will help your video stand out with SEO, so make sure you choose carefully according to relevance in your industry, your business, and your clients’ lives.
- Use social proof
Social proof is ideal to increase conversions and to build trust and credibility between your audience and your brand. You can show likes, views, votes, comments and such to showcase the way people feel about your brand.
If you offer products or services, you can provide video testimonials or case studies from experts or your customers. This way, you are sharing informative and valuable content that increases credibility.
- Choose your channels and optimize your content for mobile
To engage even further, you need to find the right distribution channels and deliver your content to the perfect audience. You can use your video on your website, upload it to YouTube, Facebook, Instagram, Twitter and as many as you want.
Videos are making a kill in social media advertising. Different surveys found that viewership of videos is greater on mobile than on desktop devices. Indeed, 88% of short videos are watched on mobile. Make sure that your video is mobile cover friendly.
By following this, you cover different channels and increase your reach.
