When people think about your brand, what do they think about? Are they considering the benefits that come with using your product or service or they simply can’t remember who exactly are you? Brand positioning is simply what your customers think of when they think of you.

Copywriting is your brand’s way of speaking to your customer. Your copy needs to consistently embody your brand strategy across all of your touchpoints. Copywriting is critical when it comes to brand positioning because it’s

Over 85% of internet users watch videos online every day and the average user spends 88% more time on a website with this kind of media. If it were not enough, the amount of time people spend watching videos and engaging with them is only going to increase in the following years.

There are numerous advantages of video marketing and using them to announce your products online. Videos are great at getting attention - they can generate emotions and increase the perceived value of products. It is

Social media is great for any marketing strategies across all types of industries because of its great exposure in a cost-effective way, how it helps increase engagement for business and because it is a great tool to growing customer base.

The success of social media strategies is nothing new in the events industries. However, there are some tips to consider ensuring their effectiveness:

1. Research your customer’s use of social media

It is important to identify is your customers