The term “influencer” refers to a person that has the abilityto influence others. This people have managed to stand out in social networks such as Instagram, YouTube, Facebook and others. Their popularity in social media offers them a strong degree of credibility in the field they stand out whether it is makeup, travel, digital, etc.
Promoting your product or service through a blogger or social media user who has significant engagement is a good way to get exposure for your brand.
There are numerous examples of the advantages of Influencer Marketing. According to a study by Nielsen Catalina Solutions, this kind of content provides a return on investment that is 11 times higher than traditional digital marketing forms. Besides, a survey from Collective Bias found out that non-celebrity bloggers are more likely to inspire purchases than celebrities are.
Influencers are an important piece because their words, messages, opinions, images are really taken into account by a large group of followers. So brands can take advantage of this power and use it to attract more customers.
The thing with using influencer marketing for your campaign is identifying and analyzing your brand, its style, as well as the style of the person you are considering and how well this style adapts to the message you want to convey. Carrying out a good research is essential before starting a campaign using the image of an influencer.
You can start by asking your coworkers or employees at your business which influencers they follow in your industry. Instead of focusing on large followings, look for content creators whose followings are engaged (influencer with lots of comments and social shares).
It is important that you focus on people with the ability to generate comments and reaction in other people when talking about a topic related to your business, people that have the ability to generate conversations around a product or brand.
Once you have narrowed down your search, it is time to approach influencers about potential partnerships. It is important that you ‘sell’ your brand well to them because these people get approached often. By making your brand stand out and provide value to them, they will feel motivated to participate in your campaign.
It is also a good idea to approach them in a friendly way. You can start by letting them know why you are a fan of their content; this will help you keep their attention. Finally, you can tell them directly how their work related to the goals and vision of your brand.
