Social Media has consolidated as one of the biggest channels for communication whether it is for individuals or companies. We all have an account in any of the Social Media platforms and it is a reality present everywhere around the world.
The leading social networks are usually available in a variety of languages, which enables users to connect with people across geographical borders. According to Statista, approximately 2 billion Internet users are using social networks and the figures are expected to keep growing. With this data, it is not hard to understand why brands focus on Social Media.
However, merely having a profile is not enough to keep followers engaged or to attract potential new customers. Besides, all this popularity leads to a wide range of content exposed to audiences and now the challenge is to stand out. Luckily for you, there are some types of content that have proved to stand out and attract audiences, here we have 10 killer ideas to optimize your content on social media.
- Statistics or data
When you share relevant and new industry statistics, you attract the type of audience that likes information. Data and statistics often perform great in terms of shares or retweets.
- Interviews
Remember that the people around you are your best resources for content creation. You can have a quick interview and present it to your audience so they can get to know you. Interviews are great either in written or video format. Consider interviewing your colleagues, your customers for testimonials or references in your industry.
- Product Photo
One of the most effective social media content ideas is to post photographs of the items you actually sell. Photos are a great way to showcase how your products are used or how they look like out of the packaging. This also works well for services. You can display how an event went on, daily activities, etc. This way, potential customers will have a clearer idea of your business.
- Company news
Sharing company news is ideal to keep your audience attracted to your business environment.People can follow your pages to keep up to date with what is going on, whether it is an announcement of new products and services, additions to the team, among others.
- Infographics
Visuals are great elements for Social Media audiences because they are an excellent way to visualize information in a simple way that makes sense to the client. Infographics are relevant because they convey messages in an easy way, they provide a good summary of data, information and concepts and also because they take less time to understand and read through.
- Giveaway
Truth be told, nothing gets engagement like giveaways. If you do not sell a particular product, a themed priced related to the interests of your audience is great. You can build some personas to figure out some insights about your audience.
- Ask questions
Social Media is about interaction. If you have a pressing question about what your customers are thinking, you should undoubtedly ask them via social media pages. This will allow you to get some helpful insight.
- Customer reviews
Good reviews constitute a great asset for any company. Show off the good reviews people have about your products or services, it will certainly attract potential customers because not only does it give you stuff to talk about, it is also a great way of convincing prospective customers or clients.
- FAQ Post
Frequently Asked Posts are always helpful in websites and social media profiles because they solve some popular doubts among your audience. Think of the most standard questions you are usually asked and answer them. You can also have customers send their questions on a previous post and let them know they can see the answers in the following post.
- Tips
Tipsare the type of content that become relevant and useful. You can present tips for using your product, little habits that helped you in the industry (in case you offer a service), among other good advices. It is a good idea that you present those tips with a hashtag and make them part of your community.
