There are many kinds of tourists throughout the world. The industry usually considers the following 3 big categories:
- Domestic Tourism – Taking Holidays and Trips in your own country.
- Inbound Tourism – Visitors from overseas coming into the country.
- Outbound Tourism –Travelling to a different country for a visit or a holiday.
It also segments the tourism activity itself into 3 categories:
- Leisure Travel - includes travel for holidays, cultural events, recreation sports.
- Business Travel - all travel for business reasons such as meetings and conferences.
- Visiting Friends and Relatives (VFR) - either within your own country or abroad.
Besides these broad classifications, there are many subcategories, including choices for the adventurous, the lovers of great cosmopolitan cities, etc. Specialized service providers have a wide range of activities to offer the tourist. They are able to meet all kinds of demands and have experience in anticipating any kind of desire no matter how strange it may seem.
Of course, people tend to choose the type of trip to do not only according to his/her personality (like in the case of those lovers of natural surroundings, camping and wildlife) but also according to the particular need, such as the occasion to celebrate or the professional reason he/she has at the moment.
The Travel & Tourism industry is huge and of great economic importance for many countries in all five continents. International Tourism Revenue Hit USD$1.7 trillion in 2018, a 4% increase in real terms over the previous year, according to the World Tourism Organization (UNWTO).
France, Spain and the United States topped the list of the world's most visited countries:
- France – 86.9 million visitors.
- Spain – 81.8 million.
- United States – 76.9 million.
- China - 60.7 million visitors.
- Italy - 58.3 million visitors.
- Mexico - 39.3 million visitors.
- United Kingdom - 37.7 million visitors.
- Turkey - 37.6 million visitors.
- Germany - 37.5 million visitors.
- Thailand - 35.4 million visitors.
What do all these figures mean in terms of Content Creation? Simply said, that there is plenty of opportunity for your writing career!
As a first perk of specializing in this field, we have a massive amount of clientele you will find. Let’s say you are creating content this week to feed the blog section of a luxury resort in a gorgeous island of Italy and once you finish your work you have a new client asking to create the entire website content of travel agency in beautiful Barcelona. Besides the big chances of being paid to stay there for a weekend (fantastic!), this is a never-ending cycle of project after project. You will always have something else next
And it’s not just the case of high demand (in quantity) due to the importance and growth of the industry, but also the variety. Your client’s portfolio may include:
- Travel agencies.
- Travel blogs.
- Online booking sites.
- Tourism offices.
- Hotel chains.
- Michelin Restaurants.
- Accommodation sites.
- Airline comparison sites.
- Museums and cultural revenues.
- Amusement parks and other attractions.
- Many more!
So, if you are a talented content writer with no particular specialty, you should start considering a career in the tourism sector and you will be probably traveling the world very soon. For real!
