Slogans are catchy phrases often used in conjunction with company logos. They are the most effective means of drawing attention to a product or brand. However, with millions of memorable brand names with clever slogans and beautiful logos out there, how effective a slogan should really be in order to be a factor of success for a brand? Of course, you can nail it and write a great slogan but your competitors can do the same.
So, how can you guarantee to be original and unique? Creating your

Whenever businesses try new markets, they also need to localize their communication with those new audiences. This means they have to speak their language in order to engage them. Translating the company’s website from a source to a target language is only step #1, as they need to approach in an appealing way depending on the culture. Sometimes the marketing strategy that worked in a country would totally fail in another.
Even if the strategy focuses on massive channels instead of developing

Animation is a tool to express and communicate ideas in a creative way. It is about giving life to characters. In fact, it is often described as “the state of being alive.” It’s a powerful way of conveying messages because our brains are tuned into what looks natural and organic and it helps connect with audiences and even evoke emotions.
As the environment in the business world becomes more competitive, businesses do their best to attract and retain customers and a big part of success relies on