Developing a mobile application, business software, or advergame - individually or by combining them all- can be one of the most powerful marketing strategies nowadays, mainly because we live in a world ruled by the video games. In fact, according to Newzoo's reports, the video gaming industry’s worth is estimated at USD $137.9 billion, and it is expected to grow annually.

Regarding the business area, a 'brand' app or advergame not only can enhance but radically change the way businesses

Valentine’s Day is here and with it, the air gets filled with love interest. It is a highly popular day everywhere. In fact, it may be so popular it appears sometimes everyone is doing the same thing but it doesn’t have to be that way, we have some creative ideas for making your day as great as you want it to be.

Bundle up and look at the stars

What can be more romantic than looking at the stars with your special person? Make sure to pack a blanket and some snacks and water for a picnic. Just

Since the dawn of humanity, it has been impossible to generate an unchanging secret formula for business success. Still, there are some basic and common steps that regular consumers take before they bring out their wallets. There are a lot of ideas going through the mind of a customer about a particular product/service during the decision-making process, and all of them are necessary for marketers to consider:

• If it has an optimal price-quality relation.
• If the brand has a positive