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When people think about your brand, what do they think about? Are they considering the benefits that come with using your product or service or they simply can’t remember who exactly are you? Brand positioning is simply what your customers think of when they think of you.

Copywriting is your brand’s way of speaking to your customer. Your copy needs to consistently embody your brand strategy across all of your touchpoints. Copywriting is critical when it comes to brand positioning because it’s