The broadcast of live streaming videos has been installed to stay in the lives of users, and industries are taking advantage of the opportunity to generate content through a live broadcast on their content platforms.

A bit of history about Live Streaming

Streaming technology as such appeared in April 1995, with the purpose of broadcasting multimedia content through the Internet. But in order to do that, there was a small detail: it was necessary to download the entire file to the local hard drive.

At that time, the volume of files was greater and the loading and unloading time too slow. The transmission of a video live really was quite complicated, so the idea of transmitting programs through the Internet in the 90’s simply failed.

In 2003, when YouTube did not yet exist, Skype was the first social network to make a live broadcast. From there on, any of us could become a video-skype.

At the moment that Social Networks began to bet on the option of live video on their respective platforms, it is when the technology began to advance to put in the hands of the user all kinds of tools and functions of live transmission.

As we can see, Live Streaming, in reality, is not a new concept. What is recent is the technology that now allows us to have the ability for Streaming to be accessible to all. In fact, the media like Reuters, CNN, Aljazeera, EFE, AP, among other news organizations are already using streaming video streams to inform their audiences about events in real time.

For companies, it is even more beneficial, since Live Streaming allows them to broadcast live events, launches, celebrations or presentations, which is very interesting to practice and include in new Marketing strategies.

In fact, the consumers started looking themselves for the video transmissions since 2015 thanks to platforms such as Periscope. But it was not until 017 that social networks like Facebook and Instagram were integrated into this trend.

Why Live Streaming is important for a company's content strategy

The Live Streaming video is an ideal tool for brands to interact with consumers in real time.

For a Content Marketing strategy, the main consideration is to boost that exchange and contact with the leads, but if it is live, the thing changes. Thanks to new technologies and new devices, it is not at all complicated for a user with a high-quality camera to transmit live what is happening around them.

Generating income with continuous transmission is not only a matter of large companies. Even a small enterprise can get advantages with the offer of the streaming service to carry out the promotion and product launches through lives, for example.

In addition, to be a simple and attractive form of content for users, streaming enables interaction between the public and the producer, in the case of live broadcasts.

For brands, Live Streaming has become a valuable opportunity to get a lot of engagement without having to make large investments.

It is a way to get audiences online with the help of free applications that allow them to do it like Periscope, Meerkat, Facebook Live, YouTube Live, Instagram, among many others.

At WI Communications, we can help position your firm with a marketing strategy that includes Live Streaming and other technological solutions thanks to our multidisciplinary team. If you want to improve your communication with your audiences, don’t hesitate to contact us.