Millions of people upload content online every day, it is estimated that approximately 300 hours of video per minute, and this only on YouTube.

 However, Facebook, Vimeo, and other digital platforms also have a large audience, so it is not surprising that the trend is inclined to businesses to see this medium as an important part of their marketing strategy. For this reason, it is highly recommended to optimize the way in which content will be communicated in other languages. One of the simplest and most effective ways is subtitling.

Subtitles in videos have become not only useful but necessary.                          

Today, millions of people upload digital content to platforms such as YouTube, Facebook, Vimeo, and private domains around the world. And its thanks to dynamism, the videos are able to captivate a large audience.

This is why they are a trend in the marketing strategies of both prestigious global companies and small independent organizations. Viral content has become an advertising medium with efficient results.

Subtitles are the texts that appear, almost always, at the bottom of a video. They provide additional information to what the image transmits, usually translate the dialogues and is also used to provide information about something that is happening in the image.

An excellent idea to improve and facilitate the content to consumers is precisely to use the subtitles in the videos. Not only is it a simple way to generate more inclusive content to reach a larger audience, but a tool to expand a brand.

Advantages of using subtitles in your videos

 

  • Expand your audience

When you want to reach other markets that do not speak your language you can use the subtitles with the translated text.

  • Reach people with hearing problems

Your video can be seen by people with partial or total hearing loss so if you include subtitles you will make it attainable for them too.

  • Keep the original intonation

It is not necessary to use dubbing, subtitling the video you can keep the original accents and tones of the voices of those who speak.

  • Watch the video without audio

With the subtitles you can see the entire content with the sound turned off, the video can be paused to concentrate on a sentence that is displayed on the screen.

  • improving the positioning

Like YouTube, there are other platforms that cannot see the content of the videos, and we already know that the “likes”, the comments, the times that have been shared on social networks and the keywords are important to make the video relevant and be able to position it. For this, a good practice is to add the same subtitles or the transcript to the description of the video, in this way there will be more content to read, and the importance of the video can be determined.

The easier the ideas are to process, the greater your chances of becoming content that meets the requirements to be classified as viral. The best thing is that the videos used as a base can vary in format, they can be interviews, as well as conferences or classes.

If you have already convinced yourself and have decided to incorporate subtitles into your videos, at WI Communications, we can help position your videos with a subtitling package, thanks to our multidisciplinary team of translators and copywriters. If you want to improve your communication with your abroad audiences, don’t doubt to contact us to improve your views with a subtitling package.