Interaction with users is very important from the most modern and current companies, so they tend to enhance the design of the website to convey the greatest number of emotions.
Web design is more complex, versatile and dynamic than it seems. It combines many branches of knowledge that will enhance the perception that our target will have about our web works or, on the contrary, it will reduce the intention to hire us.
If what you want is for your website to look great and to convert as much as possible, the design of your website plays a very important role. This will not only affect the visual perception, but also the user experience and ease of use.
Therefore, it is very important to know which are the guidelines that are setting trends in the world of web design. Here we will mention some of the most relevant:
Large photographs
When we talk about design and screens, the visual is what commands! A large image, full screen, is the best element we can use to communicate in detail what the web offers us. This year we are going to replace words with images as several sites are already doing.
Rich multimedia experience
And if the images captivate us, what about the videos? This resource is being used more and more: short videos that provide a brief synopsis of the web, some reproduced in a loop from the home page. Thanks to HTML5 it is possible to elevate a website to a multimedia design never before thought, with animations and fantastic user experience.
Supremacy of scroll
We have a clear tendency to use scrolling in the navigation of a website, especially in the home pages. Probably, one of its main reasons is the increase in navigability from mobile devices. When we enter a site from a tablet or cell phone, clicking on a button and waiting for us to link to another page can be very tedious. Users expect to be able to scroll on a single page and find all the information they need, especially users from the mobile world.
Responsive Web Design
With the trend of Responsive Web Design in its heyday it is expected that the sites made only for mobile will disappear and, finally, almost all sites will adapt to Responsive philosophy.
Ghosts Buttons
It is increasingly common to find on a home page with ghost buttons or transparent buttons. These buttons work very well, especially on pages that use photographs or background videos.
Speed and performance
A marked trend, which has probably given rise to the others, is the search for greater speed and performance of websites. Why? Simple, a better user experience allows for generating more conversions. Therefore, designers and developers will continue to investigate new ways to create attractive websites always taking care of the elements they use, paying attention to their weight and speed.
If you want your web to have a new and fresh look, don’t hesitate to contact us. Our team of developers will help you to find a brand new look for your successful web page.
